Solutions · Fill-Rate Optimization
Fill-Rate Optimization - no more empty ad breaks
Higher fill rates mean more revenue, better viewer retention, and a more stable stream.
Underfill - ad breaks that can't be fully filled with matching advertising - costs FAST operators real money and viewers. StreamWyse tackles this at multiple points to avoid it systematically.
The problem is called underfill
When an ad break can't be fully filled, gaps appear - visible as a freeze frame, a countdown timer, or mismatched short clips. To viewers this looks unprofessional; for operators it means lost revenue at exactly the moment that should be generating it.
Typical causes
- Available assets too short for the intended ad break length
- Ad lengths that don't match the inventory or format
- A single demand source returns no response, or an unsuitable one
How StreamWyse avoids underfill
Parallel agency requests
Instead of relying on a single source, AdWyse queries multiple agencies simultaneously - if no suitable ad is available, the next source automatically steps in.
Trailer fallback instead of dead air
If no external ad can be delivered, a trailer or house-ad fallback kicks in - instead of a freeze frame or countdown timer that invites viewers to switch off.
Matching ad lengths instead of gaps
AdWyse factors in the actually available ad break length when selecting an ad - avoiding mismatched short or long assets.
How much does this actually deliver?
In past deployments, fill rates have improved by up to 30% - the exact effect depends on your starting setup, inventory volume, and already-connected demand sources. We size the realistic range for your situation in a personal conversation rather than promising a blanket number.
Get in touchFrequently asked questions about fill-rate optimization
Why is fill rate so important in FAST?
FAST offerings are funded by advertising - every unfilled ad break is lost revenue. Underfill also degrades the viewing experience and increases the risk of viewers switching off.
What actually happens during underfill?
Without countermeasures, the stream shows a freeze frame, a countdown timer, or mismatched short clips - visible to viewers as a technical glitch, not an intentional break.
How does StreamWyse help with this?
AdWyse queries multiple agencies in parallel, uses trailer / house-ad fallbacks instead of dead air, and factors in the actual ad break length when selecting an ad - all automated and in real time.