Accept the ad request
AdWyse accepts the ad request from your player or ad server - without you having to replace your existing infrastructure.
Solutions · AdWyse
AdWyse - one request, multiple agencies, the best response
The rule engine that distributes your ad opportunities regionally and in parallel across multiple demand sources.
AdWyse is the middleware StreamWyse uses to help FAST and VoD providers get more value from every ad opportunity. Instead of relying on a single demand source, AdWyse queries multiple agencies simultaneously and automatically selects the most valuable response.
Get in touchHow AdWyse works
Four steps from request to delivered ad.
Distribute in parallel to multiple agencies
The request goes out simultaneously to multiple connected agencies and ad servers, prioritized according to your rules (e.g. geo-targeting, inventory type, willingness to pay).
Consolidate the responses
AdWyse collects the responses from all queried sources and compares them in real time against the relevant criteria.
Deliver the best ad
The most valuable and best-fit ad is delivered - with no noticeable delay for your viewers.
Integration without an infrastructure change
AdWyse connects via a simple URL change in your existing ad server / player configuration. Your existing demand partners remain usable - AdWyse complements them rather than replacing them.
Key benefits
- Proven uplift in ad revenue and better ad experience
- Real-time decisioning to select the most valuable ad opportunity for each request
- Dynamic routing upon CPM, relevance and geo-targeting
- Seamless integration into existing FAST / AVoD infrastructures
“Interested in a noticeable fill-rate uplift with AdWyse?”
AdWyse whitepaper
Our whitepaper covers how AdWyse works, how to integrate it, and its economic impact in detail - including real-world examples from live deployments.
Download whitepaper (registration required)Frequently asked questions about AdWyse
How does AdWyse work?
AdWyse accepts incoming ad requests, distributes them in parallel to multiple connected agencies and ad servers, consolidates the responses, and automatically delivers the most valuable ad - all in real time, with no noticeable delay.
Do we need to bring our own demand partners?
No. AdWyse is already connected to a wide range of agencies and ad servers. Your existing demand partners can be connected in addition.
How much integration effort is involved?
Usually a URL change in your existing ad server / player configuration is enough - no need to change your existing infrastructure.